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Ralph Lauren: #POLO4D
By SP_COP on September 09, 2014 | From www.elleuk.com
Ralph Lauren: #POLO4D It says everything about the power of Ralph Lauren that he can get the fashion press to show up at 9pm in Central Park, issuing invitations that mysteriously promised a ‘Polo Ralph Lauren happening’.

Greeted by handsome men in white Polo shirts, we were dispatched in golf buggies to the event where a sea of raised iPhones captured the scene – a 60ft-high water screen, on to which was projected a holographic film of the designer’s spring 2015 collection.

It was a feat of high-tech digital engineering, a 4D illumination of New York’s iconic landmarks, through which models appeared to walk....
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Ralph Lauren: #POLO4D
SP_COP - September 09, 2014 - www.elleuk.com
It says everything about the power of Ralph Lauren that he can get the fashion press to show up at 9pm in Central Park, issuing invitations that mysteriously promised a ‘Polo Ralph Lauren happening’.G...
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