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Alexa Chung Creates Six Texture-Based Nail Varnishes For Nails Inc
By SP_COP on May 21, 2014 | From www.graziadaily.co.uk
Alexa Chung Creates Six Texture-Based Nail Varnishes For Nails Inc We suspect that Alexa Chung championing the Nails Inc Leather and Skulls varnish back in 2012 had a liiittle something to do with the monster waiting list. Nails Inc have clearly recognised the Alexa effect, as the It Brit has been signed as their new face. Or should we say hands?

That's not all. Alexa has also designed a six-shade collection of texture-based polishes. Chung's polishes are all fabric-inspired, launching in August. Think 'Alexa Cashmere,' 'Alexa Lace' and 'Alexa Sequin.' Well if anyone could make us dress our nails in fabric, it's Alexa. We'd like a cashmere mani right now please.

In the ad campaign Alexa Chung clutches a giant newly-designed Nails Inc bottle while lying on a bed of kale. Yes, kale. Now the kale obsession has now gone beyond crisps and smoothies, as Nails Inc are launcing Nailkale - a superfood based varnish. Seriously. This isn't a wind up. Now you can have a mossy mani to match your green juice.

Nails Inc is also having a facelift - all of the bottles have been redesigned by Fabien Baron, the Interview editorial director....
Read Complete Story (www.graziadaily.co.uk)
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SP_COP - May 21, 2014 - www.graziadaily.co.uk
We suspect that Alexa Chung championing the Nails Inc Leather and Skulls varnish back in 2012 had a liiittle something to do with the monster waiting list. Nails Inc have clearly recognised the Alexa...

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